⏱ Reading time: 6 minutes
Introduction
Imagine being able to sell just once... and get paid again and again.
That's the power of a digital product.
Ebooks, templates, training courses, checklists, downloadable tools: these products require no stock, no logistics, and can be sold while you sleep.
But what exactly is a digital product? And why are so many people interested in them today?
In this article, we will lay the groundwork:
You will discover what a digital product is, why it is a formidable business model, and above all how you can get started, even if you are starting from scratch.
Settle in comfortably, you are about to open the doors to digital business .
Summary
- What is a digital product?
- Why is selling digital products so profitable?
- The best-selling types of digital products
- Is this right for you?
- How to get started easily?
1. What is a digital product?
A digital product (or electronic product) is a 100% dematerialized file or content that can be consumed, downloaded or used without physical delivery .
For example :
- an ebook (PDF format)
- a Canva or PowerPoint template
- an icon or visual pack
- a video training
- a checklist , etc.
They are easy to produce, sometimes even from content you already use (for example, a working document transformed into a template).
2. Why is selling digital products so profitable?
✔️ No stock, no logistics
✔️ Very high margins (often exceeding 90%)
✔️ Scalable : you create once, you sell infinitely
✔️ Automatable : emails, website, funnel, everything can run without you
✔️ Global accessibility : you reach an audience all over the world
🔥 The global market for digital products is expected to reach $331 billion by 2030 .
3. The best-selling types of digital products
Here are the categories that work very well:
| Category | Concrete examples |
|---|---|
| Ebooks | Practical guides, tutorials |
| Templates | Canva, Notion, CV, pitch decks |
| Training | Videos, PDFs to follow independently |
| Professional Resources | Practical guides, tools, mini-software programs |
| Audio | Royalty-free music, meditations |
You don't need to reinvent the wheel. You can even start with PLR (Private Label Rights) products to begin with.
4. Is this right for you?
✅ You want a passive income
✅ You enjoy sharing, teaching, and structuring
✅ You have mastered a tool or method
✅ You want to sell without stock or stress
So yes, it's clearly made for you .
And even if you don't know what to sell right now, it will come: you can get inspired, test, explore. The important thing is to start.
5. How to get started easily?
Here are the basic steps:
- Choose a format (ebook, template, mini-course)
- Create useful content (Canva is your friend)
- Put it up for sale via Shopify, Systeme.io, or another platform
- Add a way to capture emails (popup or funnel)
- Share on Pinterest, TikTok, Instagram, etc.
👉 And if you'd like to get started with a shortcut, take a look at our ready-to-sell Ultimate PLR Pack
🎯 Conclusion
Digital products are much more than a trend.
This is a real opportunity to generate sustainable income, without logistical constraints.
Whether you are a beginner or already an entrepreneur, you can create your first digital product this week, with limited resources.
And here at Les Clés du Digital , we are here to help you, step by step.
❓ FAQ
What is a digital product?
A digital file that you can sell without physical shipment (ebook, template, training...).
Do I need to be an expert to create one?
No. You can start with what you already know, or use ready-made packs that you can customize.
How much does it cost to get started?
You can start for free with Canva and sell through platforms like Shopify or Systeme.io.
Which products are the easiest to sell?
Templates, short ebooks, checklists, mini-courses... especially if they solve a specific problem.
