Which license should you choose (PLR, MRR, RR) depending on your objective?
In summary
Choosing the right PLR license is a crucial step before any commercial use. By 2026, most PLR-related errors stem from a misunderstanding of the actual rights granted. This page helps you choose the right PLR license based on your specific goal: selling, transforming, giving away, or monetizing sustainably.
Why choosing the PLR license is crucial
Not all PLR products grant the same rights. A poorly understood license can prevent you from legally reselling content, modifying it, or even using it in training. Before considering design or marketing, the license should always be the priority.
The main types of PLR licenses
Here are the most common licenses you will encounter in the world of PLR digital products:
- PLR (Private Label Rights) license : generally allows modification, rebranding and resale, under conditions specified by the supplier.
- MRR (Master Resell Rights) license : allows the product to be resold, but without modification of the content.
- RR (Resell Rights) license : only allows the resale of the product as is, without the possibility of reselling the rights.
- White Label license : offers maximum freedom, the product can be presented as entirely yours.
Which PLR license should you choose depending on your objective?
You want to sell a digital product
Opt for a PLR or White Label license that explicitly allows modification and commercial resale. This will allow you to tailor the content to your audience and avoid mass duplication.
You want to create a training course or program
A modifiable PLR license is essential. You will need to restructure the content, add examples, exercises, and sometimes completely change the format.
Are you looking for a lead magnet or a bonus?
A PLR or MRR license may suffice, provided that free redistribution is permitted as part of your marketing strategy.
Common errors related to PLR licenses
- Do not read the license to the end
- Confusing PLR and MRR
- Assuming that “modifiable” means “free from everything”
- Using a PLR without checking commercial rights
FAQ: Your frequently asked questions about PLR licenses
Do all FDPs allow resale?
No. Each license is different. Some prohibit direct resale or impose specific conditions. It is essential to verify the exact rights.
Does a PLR license always allow modification?
Most do, but it's not always the case. Some licenses restrict modifications or require the removal of the original author's name.
What should you do if you have doubts about a license?
If there is any ambiguity, consider the action not authorized. It is better to ask the seller for confirmation than to take an unnecessary risk.
The Captivateur team's opinion:
“In the PLR, the license is more important than the content itself. A mediocre file can be improved, a bad license can ruin your entire offering.”
